At catmandu, we have seen digital marketing work for not only us, but also many other businesses in Amarillo, Texas. When we say we believe in it, we truly mean it. Digital marketing is especially important for new businesses who may not have the funds to invest in expensive forms of traditional advertising such as print magazines, television, and billboards. That’s why we created the infographic below for the Small Business Development Center in Amarillo.
We wanted to provide new businesses with some literature that will teach them about the power of digital marketing. We thought we would also share it on the catmandu digital blog with some added explanations.
The Puzzle Pieces of Digital Marketing
Search Engine Optimization (SEO) - the main point of your digital marketing strategy should be for your website and your social media updates to show up first in a Google search and to drive traffic to your site. This is the most powerful thing you can do for your business because, as the infographic states below, 93% of online experiences start via search. For example, you want a potential customer to search for “Amarillo photographer” and for your site to be right there in front of their face. Then you need them to click on your site and either contact you, buy something, or do whatever your call to action is.
Your whole job is to funnel them towards that desired outcome and it starts with search. Search Engine Optimization is a tricky beast...it’s always changing and transforming. Google likes to switch things up. Your best bet when dealing with SEO is to hire a professional who understands what Google wants so they can work on the back end of your site to make it SEO friendly.
Website Development - For anyone to find your website in a search result, you must first have a website and for people to stay on your website, it must be well-designed and easy to navigate. We have written many blogs on the importance of good website design so be sure to check out:
How to Instantly Repel Website Visitors
Why Your Business Needs an Actual Website
Should You Choose Custom Website Design or a Template?
Content Marketing - This one pulls SEO and Social Media Marketing together. A big part of digital marketing today is about content - video, blogging, photos, etc. It’s all about creating compelling content that your potential customers will find on the web (whether that is through an online search or through your social media channels). You are trying to create something that your potential customers will find valuable, informative, or humorous. By giving them that content, you create brand awareness, trust, and eventually a sale. This is known as inbound marketing - when you make customers come to you, rather than going to them.
Google loves new content, especially long blogs with certain keywords that your customers might search for. With blogging, you can either hire a professional or do it yourself but skipping out on the revenue-earning potential of blogging is disastrous. Marketers who have prioritized blogging are 13 times more likely to have positive ROI than those who don’t blog, according to HubSpot.
Social Media Marketing - When you create that compelling content and post it to your website, it then becomes important to share it on all of your social media accounts whether that’s YouTube, Twitter, Facebook, Pinterest, Instagram, or wherever. Your goal when posting to social media isn’t just to get a lot of likes, it is to drive traffic back to your website and make that sale. A follow, a like, and a share are worth nothing if they don’t make you money.