You might have landed on this blog for a couple of reasons: 1) you have hired a digital marketing agency and you are wondering “now what?” or 2) you are thinking about hiring a digital marketing agency and you want to know what to expect from them. In either scenario, there are some clear cut answers. Here’s what you can expect when you hire a digital marketing firm to take over your online marketing strategy:
Your digital marketing agency will communicate with you often. They will combine your vision for your campaigns and your content strategy and combine it with their expertise. They should listen to your concerns and desires and implement them in your strategy. To make the best of your digital marketing experience, you need to be sure to provide your agency with what they need. While they will do the leg work, they need a small amount of direction from you. Strong, two-way communication is the best way to make your digital marketing efforts successful.
Digital marketing can take time to see monetary results. For example, if you hire an agency to create a website, you can’t expect visitors to immediately flock to it. With websites, your agency needs time to build up the search engine optimization (SEO) of your site. Once you finally start getting a lot of visitors, it could take more time for the visitors to start turning into paying customers. This could take months or up to a year. With a content marketing strategy, an immediate return on your investment is not to be expected. In the beginning, it is important to look for other types of results such as increased brand awareness, more clicks, increased social following, and better search engine results. It can be frustrating to spend your marketing dollars and not immediately see a return on the investment. Digital marketing efforts tend to yield results slowly in the beginning and then, all of a sudden, the results skyrocket.
However, you will easily be able to see if they do what they say they are going to do. In the beginning, you can expect your digital marketing firm to agree upon certain deliverables. If they say they are going to write two blog posts per week and share a post on your main social media account once per day, you can easily see if they are fulfilling their end of the bargain or not. If they are falling short in the first couple of months, you might want to get rid of them at that point if possible or wait until your contract is up.
You will be provided with measurable results. Depending on the agency you choose and how they run their accounts, you should receive information and statistics about how well your digital marketing strategy is doing. At catmandu, we provide our clients with monthly charts and graphs that show analytics such as website visitors, popular blog posts, social engagement, and more.
At some point, you might need to fire them. If you have been with a digital marketing agency for over a year and you have see no results whatsoever, it’s time to reevaluate. Before you do that, look at the type of digital marketing that you are paying for. If you have created a website or have began a content marketing strategy, it will typically take over a year to see results. That’s because it is organic. However, if you are doing paid search and paid social campaigns, you should expect to see results sooner. If you decide to let the agency go, it’s important to not give up on digital marketing altogether. Abandoning your website and social media channels will make your time and money spent with the agency a complete waste. Marketing yourself online is a vital tool for all businesses, whether you are doing it yourself or paying someone else to do it.